One of the things that I struggled with as a soul-o-preneur was not cringing every time I told a potential client the price of my offering. I've done everything from choking on my words, coming up with excuses, trying to convince the person that I'm worth it, and coming up with a payment plan without the potential client even asking for one.
Here's the secret:
I didn't value myself, my knowledge, my experience, or my wisdom. Yep, it's that simple. I didn't think I was enough. I was playing small.
Oooo...that even hurts writing it.
So, here's how I overcame playing small: